The Concept: Media Analysis is a process of assessing, in qualitative and quantitative form, the effect of media coverage on an association. The Media-Week system of Media Analysis is logical, reliable and based on the best currently available research information. We have proved that media coverage is a major and sometimes a principal factor in determining the prospect of an organization. Every organization should have the knowledge on how the media is affecting the attitudes and actions of its customers, its staff, its shareholders or the mass. How can it help? Media Analysis done by a an recognized and skilled service can provide you with the same quality of research based information for planning, accounting and decision-taking as that enjoyed by other business specialties. It can also help to educate government about which effective public relations can and cannot achieve. It can inform commercial organizations and governments to what will develop and what will blemish their name. It will help you to focus limited resources to achieve maximum result. Methods we follow for media analysis: Dialogue Analysis: Dialogue Analysis examines how the social world is comprised through dialogue. Within DA there are various diverse customs including conversation analysis and ethno methodology; sociolinguistics; discursive psychology; critical discourse analysis and many more. Content Analysis: Content analysis is a systematic process used to turn texts into content groups. This method which is usually planned to inform quantitative research, follows some clear rules of coding, and allows large quantities of information to be categorized with relative ease. Content analysis offers a fast, wide overview of data sets, and can be used to support other detailed methods of textual analysis. Frame Analysis: Our frame analysis service search for key themes within a text, and demonstrates how quality themes shape our understanding of events. In studies of the media, frame analysis shows how features of the language and structure of news items emphasize certain aspects or delete others.