Media-Week.com - Media Analysis

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Media Analysis

The Concept:

Media Analysis is a process of assessing, in qualitative and quantitative form, the effect of media coverage on an association. The Media-Week system of Media Analysis is logical, reliable and based on the best currently available research information. We have proved that media coverage is a major and sometimes a principal factor in determining the prospect of an organization. Every organization should have the knowledge on how the media is affecting the attitudes and actions of its customers, its staff, its shareholders or the mass.

How can it help?

Media Analysis done by a an recognized and skilled service can provide you with the same quality of research based information for planning, accounting and decision-taking as that enjoyed by other business specialties. It can also help to educate government about which effective public relations can and cannot achieve. It can inform commercial organizations and governments to what will develop and what will blemish their name. It will help you to focus limited resources to achieve maximum result.

Methods we follow for media analysis:

Dialogue Analysis: Dialogue Analysis examines how the social world is comprised through dialogue. Within DA there are various diverse customs including conversation analysis and ethno methodology; sociolinguistics; discursive psychology; critical discourse analysis and many more.

Content Analysis: Content analysis is a systematic process used to turn texts into content groups. This method which is usually planned to inform quantitative research, follows some clear rules of coding, and allows large quantities of information to be categorized with relative ease. Content analysis offers a fast, wide overview of data sets, and can be used to support other detailed methods of textual analysis.

Frame Analysis: Our frame analysis service search for key themes within a text, and demonstrates how quality themes shape our understanding of events. In studies of the media, frame analysis shows how features of the language and structure of news items emphasize certain aspects or delete others.

Latest News

"I Cheer, You Cheer, We Cheer": Physical Technologies and the Normalized Body

Located within a cultural space situated firmly in the political, technological, and historical context of the contemporary moment and predicated on the contention that all texts are dialogic, the author reads physical cultural technologies as constituents of the powerful techniques of self-regulation and self-surveillance of the young female body. "We Cheer" acts as a discursive technology, a noncentralized capillary-like force that works to "conduct the conduct" of subjects. Emanating from these media are digital discourses through which young girls are learning not only how to move their bodies appropriately but also how the have to be to fit the mould and "join the squad." As a powerful and pervasive public pedagogy, "We Cheer" (re)establishes the position of the neoliberal girl norm, that is, a girl whose body is representative of her being (heterosexy) middle class, white, and a young consumer—citizen.

The Banality of Boundaries: Performance of the Nation in a Japanese Television Comedy

Through the framework provided by what Billig terms "banal nationalism," this article analyzes the performance of national identity in the Japanese media.The specific target for analysis is an episode of nodame cantabile, first broadcast on the Fuji Television Network in 2006. After a review of literature on Japanese nationalism, a number of bordering processes are identified, in particular: the presentation of a Japan—the West dichotomy, the re-presentation of social relationships and semiotic markers of Japaneseness, narrative devices that promote confidence in the Japanese mode of social organization, and the role of "trickster" played by a "foreign" conductor. The significance of these processes becomes clear when placed within the context of what, in the literature, has been termed the emergence of a diverse and multicultural "New Japan." Although the observations contained in this article do not refute this thesis, they do add a cautionary note. As is shown, the representation of Otherness found in this episode, and the way in which "Japaneseness" is placed in relationships with the Other, highlights difference and instrumentalizes foreigners in a way that reinforces ideas of national and cultural boundedness. For a "New Japan" to emerge, it is argued, alternative forms of representation are needed; however, the possibility of this or any kind of neutral representation is called into question. The article concludes by considering avenues for further research as well as the limits and potential of this type of interpretive research.

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